Why Your Service Area Pages Are Failing to Rank in Adjacent Towns (And How to Fix the Proximity Trap) Why Your Service Area Pages Are Failing to Rank in Adjacent Towns (And How to Fix the Proximity Trap) If you are a service-area business (SAB) owner – a plumber in Phoenix, a roofer in Dallas,…
How Real Estate Agents Can Finally Edge Out Zillow in Local Maps | William Baker How Real Estate Agents Can Finally Edge Out Zillow in Local Maps Zillow spends over $100 million annually on marketing and technology to ensure they sit at the top of every search result for “homes for sale in [Your City].”…
The Specific Schema Fix That Connects Your Real Address to Google Maps The Specific Schema Fix That Connects Your Real Address to Google Maps As a Local SEO Consultant and Google Business Profile Product Expert, I spend my days looking at the “invisible” data that separates the winners from the losers in local search. If…
How Local Real Estate Agents Outrank Big Portals in the Map Pack In the digital landscape of real estate, there is a prevailing myth that the “big box” portals – Zillow, Realtor.com, and Redfin – are invincible. For years, these multi-billion dollar entities have dominated the organic search results, pushing individual agents and local brokerages…
5 Tactics to Scale Your Local Search Efforts Across Multiple Locations 5 Tactics to Scale Your Local Search Efforts Across Multiple Locations In the world of digital marketing, there is a phenomenon I like to call the “Scale Paradox.” When you are managing a single location for a mom-and-pop shop, you can afford to be…
How to Vet an SEO Agency Near You Without Getting Scammed How to Vet an SEO Agency Near You Without Getting Scammed If you own a local business, you’ve likely received the call. It usually starts with an aggressive tone: “We’ve noticed your business isn’t showing up on the first page of Google Maps.” In…
